nike aventura
bringing the best of nike rise to north america
completed fall 2022
approach
REFINED
from a tectonic to materiality, the rise concept was built from the ground up to celebrate the body in motion. leveraging reflection, refraction and color to amplify the consumer experience as they journey through.
DIGITAL
sport pulse is a revolutionary generative visual center that pulls data from API’s and assets from .com to generate always on content that celebrates you in your city.
SERVICE
offering the most amount of consumer services to help consumers get the most out of their fitness journey. leveraging customization, expert sessions, and all the 020 offerings to round out the shopping journey.
facade
design process
Animated by Digital
leveraging our sport pulse infrastructure to bring our facade to life with tailored content for aventrue
grand scale
with over 200’ linear feet of facade, the nike motion glass shines as key attraction in the mall
brand defining
the glass developed as nike only material that creates a distortion while being rooted in the brand
motion distortion
refining our carved glass technology to maximize the amplification of motion as digital and consumers circulate inside and outside of the store
Stair + ATRIUM
design approach
iterative design
working with architects and contractors to design the best experience while creating efficiencies with base building conditions
a digital/physical experience
designed as an interactive experience with digital in mind, it’s an all encompassing environment powered by sport pulse
leveraging VR
Scan or click the above! utilizing vr technology to communicate more effectively with internal stake holders for quicker and more agile decision making
interiors
2F - womens x kids
2F - womens x kids
delivering on consumer service, performance and lifestyle product offerings, and an engaging experience powered by digital
1f - mens x customization
1f - mens x customization
the pinnacle destination for product and customization
Roles & Responsibilities
Initial design
retail concepting
space planning
consumer journey
facade concept
stair and atrium design
vertical circulation
business validation
design considerations
landlord review
core and shell
facade engineering and development
architectural drawing review: 75/90/100/IFC
shop drawing review
code and permit resolutions
infrastructure design direction
landlord coordination
value engineering
submittals and RFI’s
interiors
bid scope
schedule/budget alignment
fixture design and coordination
digital infrastructure development
material strategy and coordination
design management and communication
on-site quality control
RFI/Submittal review and approvals
project team
Consultants
architect: TVA Architects
engineers: HEI
contractor: JT Magen
digital: AVI-SPL & DGTL
north america cdrd
design:
Bridgette Hyde
Cody Luke
Connor Ebbinghouse
operations:
Vanessa Ferrari
Matthew Boorady