nike seoul
the first nike rise retail concept in the world, powered by the sport of you and your city
completed fall 2021
approach
architecture in motion
from a tectonic to materiality, the rise concept was built from the ground up to celebrate the body in motion. leveraging reflection, refraction and color to amplify the consumer experience as they journey through.
animated by digital
sport pulse is a revolutionary generative visual center that pulls data from API’s and assets from .com to generate always on content that celebrates you in your city.
driven by consumer experience
offering the most amount of consumer services to help consumers get the most out of their fitness journey. leveraging customization, expert sessions, and all the 020 offerings to round out the shopping journey.
facade
design process
motion distortion
the initial idea for the carved glass facade was focused on celebrating motion, of both the consumer and digital content
iterative development
delivered a rapid design process leveraging visualization, prototyping, and engineering to narrow in on the optimal effect
hands-on refinement
working through multiple rounds of physical prototypes to quickly align internal leadership with the practicalities of manufacturing and construction
iterative development
material research
physical prototype
on-site mock-up
Stair + ATRIUM
design approach
a design to capture and amplify physical and digital motion
design, develop, and deliver a clear concept and a robust intent
foster engineering partnerships to achieve unique structural solutions
interiors
1F - center court
1F - center court
your invitation to sport, combining a co-creation studio, a social space, and a centralized service destination
2f - womens x kids
2f - womens x kids
an intimate world of sport with discoverable product destinations and sensorial storytelling
3f - mens x jordan
3f - mens x jordan
fueled by the sport of you and your city
Roles & Responsibilities
Initial design
retail concepting
space planning
consumer journey
facade concept
stair and atrium design
vertical circulation
business validation
design considerations
landlord review
core and shell
facade engineering and development
architectural drawing review: 75/90/100/IFC
shop drawing review
code and permit resolutions
infrastructure design direction
landlord coordination
value engineering
interiors
bid scope
schedule/budget alignment
fixture design and coordination
digital infrastructure development
material strategy and coordination
design management and communication
on-site quality control
RFI/Submittal review and approvals
project team
Consultants
architect: kukbo design
contractor: JLL
lighting: ZUD corp
digital: Vega Global & DGTL
nike global consumer direct retail design
Andy Thaemert / Ryan Lingard / Jonas Hjertberg / Noelle Bullock / James Austin / David Meinhart / Jonathan Shaffer / Laurence Sarrazin / Tim Rupp / Jacob Wilkinson / Tomas Pearce / Connor Ebinghouse / Charles Parsons / Andre Brown / Elizabeth Baena / Jackie Farrar / Jenna Meany / Brett Sullivan / Vanessa Farrari