nike trial zones
setting the standard for immersive retail experiences
completed fall 2017
the appraoch
using play and technology for immersive trialing
powered by integral technology in the store environment
revolutionizing the try-on experience for the future of retail
project team
consultants:
trial experience programming: AKQA
fixture fabrication: RTC
audio visual: RPV
nike nadtc:
keith wilkins, senior creative director
ryan lingard, design director
patty wong, designer
noelle bullock, designer
james austin, designer
sarah arthur, project management
jackie farrar, project management